E-Z Up International are makers of the premiere shelter products. DSW Enterprises is an official reseller. The link provided is for customers to visit the E-Z Up website, check products and pricing and return with their order (which will be discounted 10-25% depending on the current pricing extended by E-Z Up to authorized retailers. If you order while at the linked website, you will be purchasing the products at full price from E-Z Up International and not at discounted pricing at DSW Enterprises. If you have questions please contact us.